SAFE releases a report on a European consumer survey on transparency in food labelling
25 November 2024
SAFE has identified an urgent need for improved transparency and clarity in food labelling, especially concerning terms like ‘natural’. Partnering with Ethica, SAFE carried out an extensive survey across Europe to gauge consumer perceptions of food labels, focusing on the term ‘natural’. The survey results indicate a broad range of interpretations among EU consumers, underscoring the need for more precise regulations and clearer labelling practices.
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